Brand Positioning & Target Market QuizYou have big ambitions for your brand. You can spend huge sums of money trying to attract the entire world to your products or services. If you’re a brand like Pepsi and the entire world is your potential customer, maybe you should spend huge sums of money, you’ve got huge sums of people to reach! Most of our clients are trying to reach a more specific group of people – those in a specific service area or who are prone to needing a particular product or service. That’s why it’s important to narrowly define your target customer – it helps us think like the person we’re marketing to and informs the decisions we make around crafting your brand. The questions below are designed to help you (and us!) define your target customer. Please fill them out to the best of your ability and contact us along the way if you have any questions!Your Name* Who are your ideal customers?*Use demographics such as age, annual income and education level. Also try using psychographics like behaviors, hobbies, interests and values.Who are NOT your ideal customers?*Use demographics such as age, annual income and education level. Also try using psychographics like behaviors, hobbies, interests and values.What are their pain points?*Identify and describe some common issues or problems a prospective client might encounter dealing with a company that provides a product or service similar to yours. (For example: plenty of web developers are unresponsive to their clients – responsiveness is a pain point for our target audience!)Why should prospective clients work with (or purchase from) you and not your competitor?*Describe what makes you different than the competition
